In a move solidifying one of the longest-running technical sponsorships in South African sport, Orlando Pirates Football Club has officially announced the renewal of its partnership with global sportswear giant Adidas for a further five years.
This extension cements a relationship that has bridged decades, combining the club’s rich heritage with Adidas’ cutting-edge innovation and design excellence.
A Historic Milestone
First established in 1996, the collaboration between the Buccaneers and Adidas has witnessed some of the most iconic moments in the club’s modern history. 2026 marks the 30th anniversary of this union, highlighting a rare level of stability and shared ambition in world sport.
“Our relationship with adidas transcends that of a traditional sponsor. It is a partnership built on mutual trust, shared values, and a collective ambition to grow the Orlando Pirates brand beyond borders,” said Club Chairman Dr Irvin Khoza.
Beyond the Pitch
The renewed agreement ensures that players, technical staff, and supporters continue to benefit from premium quality apparel. Furthermore, the partnership will deepen collaboration in several key areas:
- High-Performance Wear: Utilizing top-tier technology for match and training gear.
- Retail Expansion: Developing exclusive merchandise and lifestyle collections for fans.
- Global Brand Growth: Utilizing the partnership to expand the Pirates brand internationally.
