South African screen queen Jessica Nkosi has officially added another prestigious title to her resume. The award-winning actress and style icon took to social media on March 30 to announce her new role as the brand ambassador for Woolworths South Africa, specifically fronting their revamped MyDifference rewards programme.
Known for her sophisticated elegance and relatable charm, Nkosi’s partnership with the retail giant is being hailed as a “perfect match” for a brand synonymous with quality and premium experiences.
More Than Just Shopping: The “MyDifference” Experience
Nkosi shared the “BIG NEWS” with her millions of followers, emphasizing that this collaboration isn’t just about retail—it’s about lifestyle and appreciation.
“This is more than just shopping… it’s about getting rewarded for the things you already love. From exclusive perks to little moments that make a big difference, MyDifference truly elevates the entire experience.” — Jessica Nkosi
As the face of the loyalty programme, the former The Queen star will be showcasing how customers can unlock:
- Exclusive Perks: Tailored rewards based on shopping habits.
- Elevated Moments: Special access to Woolworths events and fashion previews.
- Everyday Value: Making every grocery or fashion run count toward tangible rewards.
Elevating Customer Engagement
By bringing Nkosi on board, Woolworths is doubling down on its strategy to merge South African entertainment royalty with everyday consumer habits. Jessica’s influence in the fashion and beauty space makes her the ideal guide for fans looking to find “the magic” in their daily shopping routines.
She concluded her announcement with an invitation to her fanbase: “I can’t wait to take you on this journey with me… Let’s make every shopping count.”
