Durban’s signature electronic sound is undergoing a massive, sophisticated metamorphosis. Rising sonic visionaries The Incredibles have officially ignited a bold new era for South African dance music with the release of their highly anticipated, six-track project, Through The Fire EP.
Stepping far beyond the genre’s traditional boundaries, the dynamic duo is spearheading a movement they call “new-age Gqom.” By injecting melodic song structures, vocal-driven textures, and cross-genre influences into Gqom’s trademark dark, percussive basslines, the group is positioning themselves as the ultimate architects of the genre’s modern resurgence.
In an exclusive, deep-dive interview with OKMzansi Magazine, executive producers Tyson and Adam broke down the year-long creative grind, the philosophy behind their structural shift, and their plans to take the “Incredible Family” global.
Inside the New-Age Gqom Formula
For years, critics have debated the ceiling of Gqom’s repetitive structures, but The Incredibles are rewriting the rulebook. Through The Fire acts as a bridge between underground club culture and mainstream commercial appeal by seamlessly weaving together diverse local sub-genres:
THE INCREDIBLES' SONIC BLEND
Raw Percussion: The foundational, heavy heartbeat of traditional Gqom
Bacardi & Rap: High-energy street elements layered for maximum bounce
Vocal Textures: Shifting from loop-heavy chants to structured, melodic songwriting
A prime example of this evolution is the EP’s opening movement, which features their hit single “Available.” Tyson and Adam revealed this track was the blueprint for the entire project, marking the first time they intentionally stepped out of their comfort zone to collaborate with heavyweight vocalists from contrasting genres.
Balancing Chaos and Cohesion: 10 Quick Takeaways from Tyson & Adam
On the Project’s Meaning: “Through The Fire represents growth and progression… It marks an important milestone as we formally introduce ourselves to the mainstream market.”
On Evolving the Genre: “The foundation will always be Gqom. What makes it ‘new age’ is our willingness to introduce fresh elements… respecting the roots while creating space for innovation.”
The Executive Architecture: To keep a cohesive narrative across heavy collaboration, the producers carefully structured the tracklist into four vocal anthems and two high-octane instrumentals, perfectly balancing sing-along moments with raw club energy.
Overcoming the Hurdles: The EP took an intense calendar year to lock in, with the producers noting that coordinating busy studio schedules was their toughest challenge—but one that ultimately sparked their biggest creative breakthroughs.
Building the “Incredible Family”: “We don’t want this journey to be about individual success—we want to create a movement where everyone involved can look back one day and say, ‘We achieved this together.'”
With a nationwide tour, limited-edition merchandise, curated events, and massive international cross-border collaborations already brewing in the pipeline, The Incredibles aren’t just dropping music—they are building an empire.
