South Africa’s sporting prowess is world-renowned, with our elite athletes consistently making their mark on the global stage. However, the true strength of a sporting nation lies in its foundation. The Hollywood Foundation has stepped up as a champion of this philosophy, proving that the journey to professional excellence begins in the heart of local communities.
Since its formal establishment in 2021—building on a decade of philanthropy—the Hollywood Group’s non-profit arm has dedicated itself to transforming raw potential into world-class performance through its MySport programme.
The Impact in Numbers
The scale of the Foundation’s reach underscores its commitment to development:
- 148,000+ Participants: Young athletes reached across the country.
- 1,900+ Initiatives: Ranging from local club support to national competitions.
- 8+ Sporting Codes: Deep investment in soccer, rugby, cricket, netball, equestrian sports, and more.
Key Pillars of Development
1. Empowering Township and Rural Talent The MySport programme focuses on the areas where resources are often scarcest. By providing essential equipment and sponsorship to amateur and age-group clubs, the Foundation ensures that geographic or financial barriers don’t stop the next superstar from rising.
2. Major Tournament & League Support From the Iqhawe Week for rugby development to the national women’s football league, the Foundation provides the platforms necessary for talent to be scouted. It also champions inclusivity through its support of Blind Cricket SA, ensuring sport is accessible to all.
3. The Rise of Hollywood Athletics Club What started in 2016 with just 30 members has exploded into a national phenomenon. Now boasting over 5,000 runners, the Hollywood Athletics Club was the most represented club at the 2025 Comrades Marathon. Their unique model blends elite performance with social running, fostering a culture of health and excellence.
A Strategic Investment in People
The Hollywood Foundation isn’t just donating gear; they are building pathways. By creating consistent training environments and supporting development structures, they are laying the groundwork for South Africa’s next generation of stars to transition from amateur levels to professional competition.
As the Foundation expands its reach into even more sporting codes, the goal remains clear: to invest in people, potential, and progress, ensuring that the future of South African sport is brighter than ever.
