Actress and content creator Lerato Nxumalo is officially expanding her business empire with the launch of her first-ever physical store: By Lovely Suites, a luxury beauty salon situated in Midrand.
The 27-year-old entrepreneur took to social media to share behind-the-scenes progress of the construction and renovation, revealing a space designed specifically for calm, comfort, and self-care.
“God be the glory. My first ever physical shop… A space I designed for calm, relaxation and a little me time. Construction is underway and I genuinely cannot wait to welcome you all.”
— Lerato Nxumalo
What to Expect at By Lovely Suites
Designed to be a work-friendly, all-in-one beauty sanctuary, the Midrand location will feature:
- Hair Artistry: Luxury wigs, custom installations, and painless braiding services.
- Beauty Essentials: Professional nail bars, eyelash extensions, and full-service aesthetic treatments.
- VIP Experience: Private suites and complimentary beverage refills in a relaxing atmosphere.
Lerato’s Expanding Entrepreneurial Portfolio
This major milestone builds on the success of Lerato’s cozy fashion line, blaHoody, which launched in 2025 featuring blanket-hoodie hybrids.
| Venture | Category | Launch Year / Status | Focus |
| blaHoody | Apparel & Lifestyle | 2025 (Active) | Plush, oversized blanket-hoodies |
| By Lovely Suites | Luxury Beauty & Wellness | 2026 (Under Construction) | Full-service beauty salon in Midrand |
In her announcement, Lerato expressed deep gratitude to her client base, her support system, and her husband for backing her ambitious career transitions beyond the entertainment industry.
